The Heat Maps
Founder, The Ag Fix
I want to start out by welcoming you to The Ag Fix. My journey in the industry of agriculture began as young child in Northwest Iowa – growing up riding my family’s livestock trucks, helping my uncle Dan on his farm, and continuing to pursue my dreams and goals by attending Morningside College, where I obtained my Bachelor of Science in Ag Business and Economics.
I began my career as a summer intern with Tyson Foods, Inc. (formerly IBP, Inc.) in 1993. From 1993-2014, I held several management roles in the company’s pork and beef divisions. During this twenty-year period, I became active in pricing and risk management for the business and my passion for the markets emerged.
In 2014, I changed gears and decided to take my passion and knowledge of the field of agriculture to academics. Going back to where my educational career began, I took on the position of Program Director and led the start-up of the Applied Agricultural and Food Studies Department at Morningside College in Sioux City, IA. In my role, I hold responsibilities for marketing the program and developing relationships with agricultural industry leaders, manage student externships, and teach Futures and Risk Management courses to students in my program. My industry experiences provide me the opportunity to relate real-world scenarios to students in the classroom. With the changes taking place in agriculture, it is incredibly rewarding to have the opportunity to prepare the next generation of agricultural professionals.
The Ag Fix
Early the morning of November 3, 2016 while in Las Vegas, as I was having my morning coffee taking in the city sights of the Aria Casino, when I started to notice a trend surrounding me. People of all ages and diversity had one thing in common: they were getting their “fix” at the casino. Intrigued by what I saw, I started exploring the idea of starting a company that provides people with small “doses” of accurate and unbiased market information. This was the start of something big – The Ag Fix Heat Maps. The Heat Map presents information in a visual format that is clear and coherent. This visual analysis provides strong indication of supply and demand, price equilibrium, and potential market behavior in a way that is unique and easy to decipher.
My goal is to help you become a better decision maker for your business. I firmly believe that you must play an important role in the risk management decisions for your operation. I am confident that my market analysis can lead to above average results, if you commit to a plan and a process for making decisions.
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Dakota Dunes, SD 57049
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